This is the time of year when markets turn their attention to the coming buying season. Many manufacturers, entrepreneurs and buyers are already wondering whether the demand for outdoor living spaces, fuelled by the pandemic, will continue in 2023. According to the economic forecasts, the answer indicates an optimistic “yes”. Let’s see why and what the trends will be for this year started a few days ago.
In a recent American blog, the Association of Home Builders refers to a survey that seeks to predict the continued interest in outdoor spaces for both homeowners and buyers. Well, according to the results of this survey, the wish list for outdoor living areas has evolved far beyond a large green courtyard, with consumers looking to create multifunctional outdoor spaces that connect them with nature while also offering traditionally indoor amenities such as kitchens, fireplaces and comfortable seating. US trends must be taken into account because it is from there that the main trends in this sector arise, which then also arrive in Italy.
The first two years of the pandemic (2020-2021) were very challenging for all commercial sectors, but for those, like us at OF outdoorkitchens, who deal with outdoor kitchens, there was a certain increase in commercial attention. All the people who stayed at home during that time, focused more on their properties and invested money for fixing up both indoor and outdoor spaces. For this reason, our industry saw a significant increase in business and sales. With such a wide variety of products and materials available that are made for outdoor use, the consumer now has a seemingly infinite number of options to choose from. And then, what happened in 2022?
According to another survey promoted by Furniture Today (American economic weekly on the furniture industry) in 2022, 68% of consumers have an outdoor entertainment space with courtyards topping the list, followed by open decks and porches. This is no small thing. Generation Z, the youngest demographic group monitored, put outdoor furniture at the top of the shopping list, with 47% investing in individual seating, 40% buying group seating and 43% buying tables. Millennial respondents, on the other hand, were the main buyers of dining sets, outdoor lighting and carpets. Apparently, therefore, no relegation problems in the popularity of outdoor kitchens.
As for the materials of upcoming outdoor kitchens, we can say that “traditional” ones such as wood and stone, mainly inspired by nature, are joining the new trends, such as eco-friendly ones. Sustainability is becoming increasingly important to consumers, who are increasingly informed. Next year we will then see a greater prevalence of sustainable and, if possible, recycled materials. This also applies to metals such as steel. Geometric patterns and abstract designs may be present in some fashionable outdoor spaces, while accessories such as built-in lighting systems, cooking grills and integrated sinks will be increasingly essential for a functional and attractive outdoor kitchen.
At OF outdoorkitchens, we offer a wide range of customized options to meet customers’ needs, from the materials used for the unique design. By choosing OF outdoorkitchens, you can be assured of having an outdoor kitchen that is not only beautiful but also durable and functional.Back